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A New Direction for Fast-Food Rivals

Looks like Fast Food Fever is sweeping the nation! From our "have it our way cuisine", Burger King is finally catching on that it has to be extreme in a new set of ads.
"The new iteration of 'Have it your way' is centered on a group of young office workers who compete in customizing their burger orders at Burger King. The theme 'really stands out as a great 'today' expression of the mind-set of our core customers,' said Russ Klein, executive vice president and chief marketing officer at Burger King, with young adults 'going through the 'gaining-control' phase of their lives.' Burger King is owned by a consortium led by the Texas Pacific Group."
Big thanks to Steve for finding this one.

Jay Brewer - 2/21/2004 09:09:00 AM | Permalink|

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