Click Here for Crazy Fast Food Fever Creations

Remember to check out our Crazy Creations!!!

2/21/2004

A New Direction for Fast-Food Rivals

Looks like Fast Food Fever is sweeping the nation! From our "have it our way cuisine", Burger King is finally catching on that it has to be extreme in a new set of ads.
"The new iteration of 'Have it your way' is centered on a group of young office workers who compete in customizing their burger orders at Burger King. The theme 'really stands out as a great 'today' expression of the mind-set of our core customers,' said Russ Klein, executive vice president and chief marketing officer at Burger King, with young adults 'going through the 'gaining-control' phase of their lives.' Burger King is owned by a consortium led by the Texas Pacific Group."
Big thanks to Steve for finding this one.

Jay Brewer - 2/21/2004 09:09:00 AM | Permalink|

Comments: Post a Comment




Fast Food Fever News! Enter your email address below to subscribe to Fast Food Fever!



Powered by FeedBlitz
 
Web www.fastfoodfever.com

Contact

Please enable javascript to contact us



On This Site
Fast Food Fever Creations

Syndicate this Site - XML


Visit Fast Food Fever!
link to us


www.flickr.com
More Flickr photos tagged with fast food

As Seen On

Yahoo! Picks

USA Today Picks Fast Food Fever!!!

Fast Food Fever Worst of the Web Award

Please visit Blogpire Productions for all advertising and other info.

Visit our other properties at Blogpire.com!


© 2001-2009 Blogpire Productions All Rights Reserved