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6/20/2004

McDonald's plan serves fast food your way

Following up on Steve's post below, The Globe has published a piece on button smashing fast food ordering!
Boston.com / Business / McDonald's plan serves fast food your way: "McDonald's has eliminated the middleman standing between the fast-food lover and his burger, with an advanced test of technology that promises to shorten lines and give consumers more control over ordering.

Outside Chicago in St. Charles, Ill., longtime McDonald's Corp. franchisee John Lardas has reconfigured his restaurant, replacing three ordering stations manned by employees at the front counter with one traditional station and four stand-alone computers, or kiosks."

Jay Brewer - 6/20/2004 08:11:00 AM | Permalink|

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