I want a pedometer! If you didn't catch the latest issue of QSR magazine, McDonald's is really focusing on providing exciting - new products to existing stores to drive business. Well - this is on e of those products - The Adult Happy Meal. It features just a burger - no fries - and a pedometer to track your level of activity. I think after I walk 500 steps 0 I'll just eat another big mac!
"Hold the French fries.For the first time ever, customers can purchase a 'Go Active! Happy Meal' for adults at participating McDonald's restaurants beginning Tuesday."
"As the state epidemiologist, I take every chance I get to raise awareness about the obesity epidemic. But I have to confess that my family not infrequently eats fast food. And I know we’re not alone. We’re all busy, and on-the-go food is a tasty timesaver. In 2002, there were about 222,000 fast-food locations in the United States, generating sales of more than $125 billion."
"THE BIG MAC INDEX - The Economist's Big Mac index seeks to make exchange-rate theory more digestible. It is arguably the world's most accurate financial indicator to be based on a fast-food item. (Here is a brief explanation and video clip.) As a side-order, this selection of articles includes our Coca-Cola map of the world, our Starbucks tall latte index, the reflections of our Washington columnist on the place of the hamburger in American life, and other articles about McDonald's and fast food."
Finally there is something decent for a prize in a kid's meal - CHALK!!!! I can't tell you how many times I was disappointed as a youth with the prize - however - CHALK! How could you not be excited! Draw on the driveway! Draw on your brother! CHALK is amazing stuff! Best of all - check out the creepy blue chalk dude...CREEPY!!! Well - apparently this "MAGICAL" piece of CHALK is from a Nick kid's show...MAGICAL CHALK? OH MAMA...
"Wendy's Kids' Meal - Now through May 16, 2004 you'll get one of five ChalkZone toys in every Wendy's Kids' Meal, while supplies last. Have a ChalkZone adventure at Wendy's. It's a crazy world of laughs!"