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Portobello means quality - Fast food goes for a touch of gourmet:
"Since Carl's Jr. began selling the Portobello Mushroom Six Dollar Burger last month, it's become the chain's top-selling big burger. At $4.59, it's among the priciest.

Portobello mushrooms are meaty mushrooms sold by gourmet grocers

'We did focus groups and found that consumers don't know what a portobello is, but they know it means quality,' says Brad Haley, marketing chief at Carl's."

Next up, BMW Burgers with Christian Dior Dressing.

Steve Garfield - 10/24/2005 09:45:00 AM | Permalink|


Dear Sirs,

We would like to introduce ourselves, and offer you
our traditional "Mediterranean" savory cookies to eat
with your hot sauces, BBQ sauces,mustards, guacamole, tehina,
humus, steaks, steak sauces, etc.

We have been making our cookies since 1838, and our
secret family-recipe cookies are available only under
the brand-name Abadi.

Our cookies contain:
No Preservatives, No Sugar Added, No Colorings.

Please visit our web site and web catalogs for more information about
our company and products:

Our United States F.D.A. Registration Number
is 19555042210.

Kindest regards,

Abadi Yossef & Simcha Bakery, Ltd.
Jerusalem, Israel
Of course, Portobello mushrooms are nothing more than regular button mushrooms, just bigger.

It's just one of those words that sounds like it's special, like "angus" or "chipotle." I'm especially sick of the latter.
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