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Fast food: Chain will no longer buck the dollar trend

Just 1 minute | : "Fast food: Chain will no longer buck the dollar trend

Burger King plans to introduce a limited 'value menu,' featuring items costing $1, to stimulate traffic and better compete with its fast-food rivals.Its domestic franchisees are to vote by Wednesday on whether to endorse the strategy. Interviews with several indicated approval is likely.

'How can we not have $1 items when you look at our two primary competitors?' asked one Midwest franchisee, who said he intends to vote for the menu's national rollout, scheduled for February.McDonald's now advertises a 'Dollar Menu,' while Wendy's offers a 'Value Choices' lineup of items priced at 99 cents to $1.29.Burger King's $1 fare would include a Whopper Jr. hamburger, a four-piece serving of Chicken Tenders, a side salad, small French fries or onion rings, a small soft drink and an apple pie."

Jay Brewer - 12/11/2005 04:38:00 PM | Permalink|

Thank goodness! My fat ass is too lazy to walk to my neighborhood McDonald's. Burger King is much closer.
I love your fast food creations. I am going to have to try it. I used to love it when the full size whoppers were 99ยข. I hope they do it again.
Carl's Jr. is still my favorite though.

I Love Mayo
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