The other day I bought lunch at McDonald's. My receipt was attached to the bag with a small sticker proudly proclaiming their latest slogan: "i'm lovin' it."
As I gnawed on a so-so fry, I wondered exactly who was lovin' what. Apparently I was lovin' McDonald's, I guess. I don't remember being consulted, but there it was in sticker-form. It was even trademarked, so I guess my lovin' must be heartfelt and true.