"Since Carl's Jr. began selling the Portobello Mushroom Six Dollar Burger last month, it's become the chain's top-selling big burger. At $4.59, it's among the priciest. Portobello mushrooms are meaty mushrooms sold by gourmet grocers.
'We did focus groups and found that consumers don't know what a portobello is, but they know it means quality,' says Brad Haley, marketing chief at Carl's."
Next up, BMW Burgers with Christian Dior Dressing.
Candy Out of Sight Is Out of Mind: "Scientists studying candy-jar psychology have confirmed what most of us know instinctively: Out of sight is out of mind.Secretaries who were given Hershey kisses for Secretary's Week ate more of them when the jars were clear or on their desks than when the chocolates were in opaque containers or placed a short distance away."