If someone walks into McDonald â??s and asks for a curry, chances are McDonaldâ??s will not make them curry, even if you paid them. Why is that? This article talks about the importance for businesses to stay focused and send a consistent message to consumers.
This month McDonald's is giving away toy Hummers ,42 million of them, with every Happy Meal or Mighty Kids Meal. That's right: The fast-food chain that helped make our kids the fattest on Earth is now selling future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military.