Click Here for Crazy Fast Food Fever Creations

Remember to check out our Crazy Creations!!!


McDonald's Comeback Surprises Experts

The Associated Press: McDonald's Comeback Surprises Experts:

It wasn't so long ago that the McDonald's fast-food empire looked as stale as a burger left under a heat lamp too long.

Sales were decreasing, new products weren't catching on and McDonald's Corp. was vilified by consumer activists, nutritionists and others as Americans got fatter and fatter. Even its seemingly bulletproof stock staggered to barely $12 a share in 2003.

Now, thanks to a combination of improved menus, better marketing and deft management, business is cooking like never before.

The comeback may not be news to anyone who has queued up at a McDonald's drive-through recently. But the fact that the sales resurgence not only continues to sizzle after more than four years but has spread internationally is a surprise to experts.

"A couple of years ago everyone was down on them," said Bob Goldin, an analyst at Chicago-based food consultancy Technomic Inc.. "Now it's hard to find people who are really hard critics of the company."

The latest evidence of the brand's renewed popularity came last week when the Oak Brook, Ill.-based company said August same-store sales rose a stellar 8.1 percent worldwide and exceeded the year-earlier total in U.S. restaurants for a 53rd straight month. Recent product introductions — premium coffee, snack wraps and salads — all contributed to the domestic surge.

Jay Brewer - 9/23/2007 08:10:00 AM | Permalink|

Comments: Post a Comment

Fast Food Fever News! Enter your email address below to subscribe to Fast Food Fever!

Powered by FeedBlitz


Please enable javascript to contact us

On This Site
Fast Food Fever Creations

Syndicate this Site - XML

Visit Fast Food Fever!
link to us
More Flickr photos tagged with fast food

As Seen On

Yahoo! Picks

USA Today Picks Fast Food Fever!!!

Fast Food Fever Worst of the Web Award

Please visit Blogpire Productions for all advertising and other info.

Visit our other properties at!

© 2001-2009 Blogpire Productions All Rights Reserved