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101 Dumbest Moments in Business - McDonald's (67) - FORTUNE

In fact, many of our employees go on to be McBrain Surgeons

McDonald's launches a "word battle" against the Oxford English Dictionary to amend the definition of McJobs, which the OED currently describes as an "unstimulating, low-paid job with few prospects." The goal, according to a company vice president, is to change the citation to "reflect a job that is stimulating, rewarding, and offers skills that last a lifetime."

At 101 Dumbest Moments in Business - McDonald's (67) - FORTUNE

Jay Brewer - 1/17/2008 11:54:00 AM | Permalink|

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