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4/13/2010

Kids Who Can't Even Read Recognize Logos For McDonald's, Disney And... Toyota?

Kids Who Can't Even Read Recognize Logos For McDonald's, Disney And... Toyota? - The Consumerist: "The study, which involved 38 Australian preschool children ages 3 to nearly 5 years old, found that while the children were not yet able to read, they often knew exactly which logo corresponded with which brand. Certain logos -- including those for fast food chains (McDonald's), entertainment companies (Disney, the parent company of ABC News, and Warner Brothers) and cars (Toyota) -- proved especially recognizable. Others, including those for clothing (Nike) and personal care (Kleenex), fared considerably worse. (No children in the study recognized the Kleenex logo. Kleenex spokesman Joey Mooring said he was unfamiliar with the study but added that Kleenex's 'primary consumer demographic' is 'moms.')"

Jay Brewer - 4/13/2010 08:07:00 AM | Permalink|

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