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7/22/2010

Burger King And Coca Cola Both Caught Badvertising In The UK


Burger King And Coca Cola Both Caught Badvertising In The UK - The Consumerist: "It hasn't been a good week on the other side of the pond for Burger King or Coca Cola. The fast food company got a kick in the rear for misleading customers about the size of its chicken sandwich, while the cola giant is left having to tell little kids not to Google '2 girls 1 cup' after a failed Facebook campaign.

First off, there's BK, who had to pull a TV ad for its Tendercrisp chicken sandwich because viewers complained the clip misled them into expecting a sandwich that was significantly larger than what they ended up with.

Not happy to merely go on anecdotal evidence, the Advertising Standards Authority went out and sampled the sandwich, only to find that the thickness and the overall height was 'considerably less' than in the ad."

Jay Brewer - 7/22/2010 07:55:00 AM | Permalink|

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