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11/02/2010

McDonald's Announces Legendary Return of the McRib Nationwide

McDonald's(R) Announces Legendary Return of the McRib(R) Nationwide: "Today, for the first time since 1994, McDonald's McRib sandwich is available in all participating McDonald's restaurants nationwide until November 22. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbeque sauce and served on a toasted, golden-brown home-style bun, is known among customers for surfacing on select local menus for limited periods of time.

Since its introduction nearly 30 years ago, the combination of McRib sandwich's signature barbeque sauce and obscure availability has led customers to perform extraordinary feats for a taste of the elusive sandwich.

'McDonald's McRib sandwich is truly an iconic product -- and for many of our customers it's more than just a sandwich, it's an experience,' said Neil Golden, Senior Vice President and Chief Marketing Officer, McDonald's USA. 'The enthusiasm and passion of McRib fans has helped propel a distinctive sandwich to a legendary status.'"

Jay Brewer - 11/02/2010 11:31:00 AM | Permalink|

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