Fast Food’s Popularity Is Dropping, So They’re Dropping Their Prices | Blisstree: At a time when it seems like fast food would be the go-to for cash-strapped folks, Americans are surprisingly moving away from actual fast food. Both profits and popularity have slipped and been unable to recover since the economic downturn, which is making fast food chains nervous. So they’re going straight for the jugular, which is, in this case, the wallet. With extreme deals and ludicrously low prices, fast food manufacturers are attempting to reel consumers back in–particularly young people.
Chains like McDonald’s, Jack-in-the-Box, Burger King, and Wendy’s are trying to tempt customers with rock-bottom prices, as they extend their $1 menus and add more and more extras to their combination meals. And yet, it doesn’t seem to be working yet.