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5/04/2012

McDonald's: Variety Is The Spice Of Life & The Key To Getting Your Money - The Consumerist

McDonald's: Variety Is The Spice Of Life & The Key To Getting Your Money - The Consumerist: How exciting is it when the Shamrock Shake hits the McDonald's menu every year? It's unfreakingbelievably exciting, because it only happens annually and then goes away, leaving our mouths bereft of mint. To that point, McDonald's is betting on our collective love of limited-time items to lure more customers in. They know we get bored if something sits on the menu for too long.

Jay Brewer - 5/04/2012 07:39:00 AM | Permalink|

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