McDonald’s Ad Guy Explains The McRib’s Holiday Timing: “We Don’t Really Do Polar Bears” – The Consumerist: If Santa Claus came down the chimney every night of the year, would he be super special or would he just be that weird old man trying to get free cookies and milk? Exactly. Which is apparently the thinking behind McDonald’s fleeting McRib season. They’ve got nothing else holiday-ish to offer up, so a barbecue pork sandwich beloved by a devoted cadre of followers is the next best thing.
